The Task: Create eye-catching posters and digital graphics for the grand re-opening event.
Solving the Puzzle: The challenge was creating designs that could be easily read by people walking or driving by the shops. This made it hard to include a map, a date, the logo and a picture of the model without cluttering the image or making it visibly hard to read from the street.
The Task: Create chic and fun ads for the website, email account, and social media accounts.
Solving the Puzzle: In order to generate awareness for Lucky B, I created a variety of designs that were posted on a weekly basis. While my boss would only asked for one design per task, I convinced her that having a few options would keep the information fresh in people’s minds without becoming repetitive and dull after multiple posts.