Course: Accademia Italiana, Florence, Italy- Advertising II
The Task: The Milan Exposition is a world renowned event that showcases the best traditional dishes and foods from 49 different countries. Each student had to create an imaginary event for the 2015 Milan Exposition, along with a full campaign and process book.
Solving the Puzzle: Partnering an existing corporation with the Milan Exposition and successfully promoting an innovative, buzz-worthy event. The corporation had to somehow correlate with the overarching theme of food.
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