Milan Expo 2015

Course: Accademia Italiana, Florence, Italy- Advertising II

The Task: The Milan Exposition is a world renowned event that showcases the best traditional dishes and foods from 49 different countries. Each student had to create an imaginary event for the 2015 Milan Exposition, along with a full campaign and process book.

Solving the Puzzle: Partnering an existing corporation with the Milan Exposition and successfully promoting an innovative, buzz-worthy event. The corporation had to somehow correlate with the overarching theme of food.

– click images to enlarge –


Process Book 2Process Book 3

Process Book4

Process Book FINAL5

Process Book 6

Process Book 7

Process Book 8

Process Book 9

Process Book 10

Process Book FINAL11


Brochure Print Instructions

Process Book 12

Process Book 13


Milan Expo Tshirt

milan expo logo 1

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