IN National Guard

Position: Indiana National Guard social media manager and content producer.

The Task: To complete a competitive analysis comparing the Indiana National Guard social media accounts to those of Indiana competitors who also recruit STEM (science, technology, engineering and mathematics) students.

Solving the Puzzle: Effectively recruit STEM students with appealing content that caters to their hobbies, interests, and future goals. This content will change the way STEM students view the Indiana National Guard and the opportunities it provides.

– click images to enlarge –

Brain Ad 2

Scribble Ad- engineer

Not All Soldiers- IntelligenceYOUR WEAPON - intelligence

Stand Out Ad 1

Brain Ad 7

College Tuition

Weapons

Heroes Post

Greatness Post

HAPPY LAND NG Post

CLASSROOM post

SKILLS

stepping up

soldier+daughter 2soldier+daughter

one morning

PAIN IS GAIN

ISRAEL

(Attached to article.)

INTELLIGENCE

(Attached to article.)

NG Article example 1

NG Article example 2NG Article example 3

Guard Life Post (Sam Jones)Guard Life Post (Jeff Payne) 2Guard Life Post (Sanchez) 3

 

 

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