Mental Health America for Indiana

The Task: Create a campaign that will increase awareness for underage drinking and prescription drug abuse, and increase awareness for effective prevention strategies that will reduce youth’s involvement with substances.

Solving the Puzzle: Parents are a powerful prevention tool. Kids respond poorly to prevention messages targeted directly at them, yet they surprisingly listen to what their parents have to say. Studies show that kids are 50% less likely to abuse drugs and alcohol if their parents simply talk with them about it. So how do we get parents to talk with their kids about the dangers and consequences of drugs and alcohol? Scare them into doing it…

– click images to enlarge –

BLACK LOGO High Ad SPREAD Wasted Ad SPREAD If Only 1 SPREADPrescription Drug SPREAD He Will SPREAD

If Only 2 SPREADA Convo 1 SPREADA Convo 4 SPREADA Convo 3 SPREADA Convo 5 SPREAD BILLBOARD copy BROCHURE FRONT copy BROCHURE INSIDE copy

Parent Newsletter copy

 

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