The Task: Create weekly content and graphics that correlate with the core values of Quick Shine: Quality, Simplicity, Made in the USA, and The “WOW” Factor.
Solving the Puzzle: When it comes down to it, a woman deciding what product to use on her hardwood floors won’t look to commercial advertisements. Instead, she looks to friends and customer reviews to see what others are saying about the product. Thus, the strategy I created for Quick Shine is solely aimed at showing consumers that Quick Shine is a top-notch product that actually does what it promises. Each week has an ad devoted to connecting with the product, the consumer, and the promotions.
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2015 Content Outline and Graphic Examples:
2014 Graphic Examples